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Personalization

Personalization is more than a feature - it’s delivering the right content in the right context at the right moment across all channels. This fundamental approach to the customer experience can be a key differentiator for ambitious businesses.

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In this white paper, we provide a practical guide on the importance of mastering personalization. As customer expectations rise with the advent of AI, it's imperative to engage in ways that deeply resonate. We explore the top 5 myths surrounding personalization and help you create a game-changing personalization strategy that will supercharge your campaigns.

In this collaborative piece with CMSWire, we explore how a mature personalization strategies and a seamless transition between AI and human interactions are part of a truly customer-centric approach and, ultimately, improves companies digital customer experience.

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Bust The Five Myths of Personalization

While 85% of companies believe they deliver personalized experiences, only 60% of customers agree. Download this guide to learn the true meaning of personalization, the myths around it, and strategies to help you exceed customer expectations and strengthen brand loyalty.

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What Do Iconic Experiences Require?

Content is more important than ever. To keep customers engaged, brands will need to create inspirational product experiences at the touch of a button.

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Breaking the Chains of Personalization

Personalization is a complicated topic with a lot of pitfalls, so retailers need a tailored strategy. Learn a few ways to avoid pitfalls and create lasting bonds with your customers.

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The Challenges of Branded Content in the All-Digital Era

Brands need to understand the complexities of their diverse customer base to consistently meet customer expectations. Delivering relevant content is a key piece of this.

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The Shopper Personality Guide

With the global growth of eCommerce and the pressure from online-only discounters, differentiating yourself online grows more challenging every day. The first step is to learn how to recognize — and satisfy — the demands of a range of online shopper personalities.

CoreMedia supercharges its CMS with native performance metrics and brand-aware AI

HAMBURG, GERMANY (July 8th, 2025)CoreMedia, a global leader in omnichannel digital experience solutions, today launched out-of-the-box performance data and metrics within its CMS. With this release, the CoreMedia Experience Platform marks a major leap forward, natively integrating content, brand-aware AI, and real-time data within its core interface. Brands can now instantly see what works, leverage AI to turn data directly into action, and deliver high-performing digital experiences faster than ever — all without leaving the platform.

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